A young woman with dark hair pulled back, smiling, wearing earrings, a choker, and a necklace, sitting indoors.

DARIA MALEVICH

My name is Daria, and I hold a Bachelor's degree in Marketing with over 5 years of experience in the fashion retail industry. I have developed strong skills in social media management and content creation. I am proficient in outsourcing photographers and videographers, ensuring that projects are executed efficiently and meet high standards of quality. My expertise also extends to managing e-commerce websites, setting up targeted ads, and optimizing online stores for better user experiences and conversions.

Throughout my career, I have had the opportunity to work closely with fashion bloggers and influencers, leveraging these relationships to enhance brand visibility and drive engagement.

Beyond fashion, I have also worked in the restaurant industry, where I successfully created websites, developed marketing campaigns, and crafted engaging social media content. These efforts have consistently delivered outstanding results, driving customer engagement and increasing brand presence.

SOCIAL MEDIA CONTENT

TOP-PERFORMING VIDEOS

I am a full-time content creator for the Best in Hel App's TikTok (12.7K followers) and Instagram (7.8K followers) pages. Through our content, we showcase Helsinki’s hidden gems, from unique restaurants and exciting events to exclusive discounts. Our most engaging videos include: 

Screenshot of TikTok video analytics showing 54,027 views, 1,360 likes, 11 comments, 820 shares, and 1,003 bookmarks, posted on January 30, 2025, at 2:47 PM, with a thumbnail of a person cooking pizza in a kitchen. Also includes metrics such as total play time of 117 hours, 58 minutes, and 9 seconds, an average watch time of 7.8 seconds, a viewer retention rate of 14.08%, and 82 new followers.
Social media analytics page showing a video post with 32,251 views, 992 likes, 5 comments, 274 shares, and 406 bookmarks, posted on March 31, 2025, at 6:16 PM.
Screenshot of a TikTok video analytics page showing the video titled 'A cute date idea in Helsinki,' with a duration of 17.03 seconds. The page displays metrics including 176,322 video views, a total play time of 310 hours, and 509 new followers.
Screenshot of a video analytics dashboard showing a video with 19,000 views, posted on April 3, 2025, at 3:46 PM, with key metrics including total watch time of over 26 hours, an average watch time of 5.2 seconds, and 61 new followers.

DIVERSE CONTENT EXAMPLES

In this section, you'll find examples of various social media content that I create. Each piece is crafted to resonate with audiences. Whether it’s promotional content, behind-the-scenes glimpses, or storytelling through visuals, these examples showcase my ability to create compelling content that aligns with brand goals and trends.

E-COMMERCE

I possess extensive experience working with various e-commerce platforms, leveraging best practices to optimize sales and enhance the customer experience. In addition, I have hands-on experience in taking in-house e-commerce photos, combining my skills in lighting, framing, and post-production to ensure high-quality, visually appealing results that align with brand standards. More examples of my photography work are available upon request.

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VIDEO PRODUCTION

In addition to creating videos aimed at organic growth and boosting social media engagement, I also produce targeted videos specifically designed for paid social campaigns, which are optimized for commercial use.

PHOTO PRODUCTION

Milan Fashion Week

A woman with long wavy blonde hair wearing a black and white fur coat over a white corset and garter belt, with thigh-high white stockings, standing on a city street during the daytime.
A woman standing outdoors near a building corner, wearing a black and white furry coat, white corset, white tights, and white high heels.

Work for LovedBags, a pre-owned luxury boutique based in Helsinki, Finland

A woman with a high ponytail and jewelry, wearing a red and white jacket with various patches, sitting on a bike with one leg crossed over the other, holding a pearl purse, and smiling. She is on a city sidewalk with buildings, parked bikes, and cars in the background during daytime.
A woman with long wavy hair wearing black Prada sunglasses, a beige top, white pants, and a black quilted Chanel handbag with gold hardware, standing outdoors against a beige stone wall.
A black box with a white flower design and the text 'Champagne' written on it, filled with yellow tulips with green leaves.
A woman in an elegant, backless, blue gown with lace and sequin details, standing on outdoor stone steps, looking away from the camera towards a cloudy sky and bare trees.
A young woman with long red hair and blue eyes wearing a light pink dress with floral lace details, standing outdoors in front of a stone wall and green shrubs, smiling softly and looking to her left.
A woman in a light blue, sequined evening gown outdoors near a body of water and leafless trees, holding the skirt of her dress with her left hand and looking down.
A woman with red hair and fair skin, wearing a green dress, sitting at a table with a pink quilted handbag with a chain strap in front of her. She is reaching for a plate of assorted desserts including cake, macarons, and other sweets.
Close-up of a black quilted leather Chanel handbag with a gold chain strap, placed on a black surface with white text, with a blurred background featuring a blue fabric.
A woman with brown hair, glasses, and a dark green top sitting at a table with rattan chairs in the background, holding a beige quilted Chanel purse.
A woman in a blue, sparkly evening gown standing outdoors on steps with moss-covered rocks and leafless trees, under a cloudy sky.
Close-up of a person holding a pink designer quilted handbag with a gold chain strap, along with a pink tweed outfit with pearl and gold button details.
Close-up of a white quilted Chanel handbag with silver chain strap hanging from a tree branch with rough bark.
A man with long dark hair, a gray beard, and sunglasses wearing a gray turtleneck sweater and a black leather jacket, standing outdoors against a backdrop of a brick apartment building and a bright blue sky, with a woman wearing sunglasses and a gray blazer beside him.
A woman with long brown hair wearing black sunglasses, a white lace dress with black trim, and black high-heeled shoes. She has black gloves and a black quilted handbag. She is crouching on a sidewalk in front of a building and a tram, with a bright blue sky in the background.
A young woman with light brown hair wearing a blue dress with floral embroidery, standing outdoors on a moss-covered ground with bare trees and a cloudy sky in the background.
A woman with long, wavy blonde hair wearing a white wedding dress with floral lace details, standing outdoors next to large gray planters with green plants, against a stone building.
A young woman in a flowing blue dress standing outdoors among leafless trees, with a cloudy sky in the background.
Woman with light brown hair wearing a black leather jacket, beige top, and white pants, holding a white quilted handbag. She is sitting outdoors on a cobblestone surface, with her eyes closed and head tilted slightly downward.

Work for Zazabella, a leading chain of prom and evening dress stores across Finland

Young woman in a white, floral embroidered tulle dress standing outside on a city street, looking to the side with a gentle smile.
Young woman with ginger hair wearing a light blue, embellished dress outdoors with leafless trees and a body of water in the background.