I’ve been working with photography and visual storytelling for over 10 years. After graduating from Norwich University of the Arts in 2014, I started working across branding, hospitality, and content production.

In 2016, I joined Adwaiz as a lead photographer, focusing on social media content for brands. In 2019, I founded Best in Hel, a platform highlighting Helsinki’s restaurant scene and collaborating with some of the city’s top venues.

Alongside food and hospitality, I’ve worked with brands like Puma, Huawei, and Alpine Racing Team, creating content across different industries.

In 2022, I co-founded Munchi, which raised an €800K pre-seed round and ranked in the Top 50 at Slush. In 2024, I expanded Best in Hel into a mobile app to showcase Helsinki’s hidden gems.

I’ve also led marketing and promotion for the Little Italy Festival since 2024, helping grow it across multiple cities in Finland.